I am currently recruiting for a Digital Data Analyst with one of our major retail clients. This role will be working within the highly established Digital Transformation Team.

This role has:

• Great Flexi Working
• Based in the West Midlands
• 12 Month Contract

Role Details:

• Establish, update, and optimize specific reporting solutions across various digital touchpoints, encompassing websites, apps, social platforms, CRM, and more, to generate an omnichannel perspective.
• Utilise reports and visualizations for effective communication of findings and insights to stakeholders, including executives, marketing teams, and relevant departments.
• Utilise a range of platforms (Google Analytics, Looker, Power BI, SQL etc) to combine data in order to tell the story and generate actionable insight to business challenges
• Collaborate with cross-functional teams to formulate and execute strategies for optimising digital channels.
• Infuse a customer-centric focus into reporting and analysis to enhance customer experience and foster a customer-first approach across all digital channels
• Keep up-to-date with industry trends and developments in mobile app and digital analytics

Role Requirements

• Experience working as a Digital/Web Analyst (ideally experience in Digital/Web analytics or Customer reporting)
• Strong problem-solving and critical thinking skills with a results-oriented mindset
• Strong analytical skills with the ability to collect, organize, and analyse complex data sets
• Experience using Google Analytics (GA4 preferably), GTM, Big Query, SQL, Microsoft Clarity/Hot Jar, and other similar tools
• Knowledge of digital analytics, AB testing, and industry trends.
• Experience in data visualization and dashboard creation using tools like Looker Studio, Power BI or similar
• Excellent communication skills, both written and verbal, with the ability to effectively communicate complex data insights to non-technical stakeholders